At Ducktoes Computer Services, we enjoy the challenge of getting websites to rank at the top of a Google search. It’s the best way of ensuring that your business is visible to a wide audience of potential clients. We use Search Engine Optimization (SEO) to modify websites so that they are more visible to Google. It’s an interesting process and we love seeing our clients at the top of the rankings on page 1! Read this case study to learn why some websites will not rank in Google searches and what you can do to change that.
Case Study Part 1
In the spring of 2022, we began work with ECO-Max Construction. ECO-Max is a business in Calgary, AB that specializes in stucco repair, parging, exterior painting, and conventional and E.I.F.S. stucco applications. They also specialize in Calgary stucco installations. It’s important to maximize every dollar spent on advertising when you’re running a small business. Digital marketing such as SEO gives small businesses the best return on their investment.
When ECO-Max Construction began SEO services with Ducktoes, they had an existing website that the owner, Sandor, had built using a website builder from a popular hosting company. we have had success in the past when optimizing a website that was built using the builder that is sold by this hosting company, so we decided to begin SEO and content optimization on the existing website.
Wow, did we ever learn a lot! The process began with doing keyword research to discover what the competitors of ECO-Max Construction were ranking for. We found that stucco repair Calgary was the “money keyword” meaning that it was the keyword that most users searched for and led to clicks on their websites. We also discovered other high-volume, low-competition keywords that can be used to boost the rankings of the website. These keywords are used in the content, headings, page titles, and meta-descriptions of the website. It’s important that only a certain percentage of the text contains the keywords. Otherwise, Google might consider it to be spammy which could lead to being penalized and a drop in the rankings.
One of the fun parts of what we do at Ducktoes is learning about different industries. Over the years we have learned about landscaping, driving schools, physiotherapy, roofing, catering, and now stucco repair! We began researching the stucco repair industry and learning how their clients search for their services online. We then implemented these keywords into the content. This is a process that’s called content optimization. It’s important to have the right content on the website so that potential clients will see your business pop up in their search results.
We were excited when we completed the keyword research, optimized the content, and had written new meta descriptions. Now we could enjoy watching as ECO-Max took off and climbed in the rankings! Except it didn’t. It didn;t budge one bit. As the saying goes, “patience is a virtue” so we decided to be patient. It can take time for bots to crawl the pages and record the changes that have been made. We waited. And waited. And absolutely nothing changed.
Why isn’t ECO-Max Construction Ranking with Calgary SEO?
This was something new. Never before had we done so much work for a website and gotten nowhere. We’re an inquisitive bunch at Ducktoes so we began to troubleshoot and research to figure out why ECO-Max wasn’t climbing in the rankings. What we found was surprising.
It turns out that Google is increasingly not ranking websites that have been built using this particular web builder. These web builders are marketed to people as an easy way to build your website without having to have any technical experience. Unfortunately, many of them are extremely limited in the ways that they can be optimized for SEO.
We have found that the best platform to use to build a high ranking website is WordPress. It is extremely versatile and allows us to change content on the website to make it more SEO friendly to the Google bots.
Case Study Part 2
We felt bad that ECO-Max Construction still wasn’t ranking well in the search results even after months of hard work. We then offered to build Sandor a new website in WordPress for free. He agreed and we began work on the new WordPress site. This involved analyzing the existing content and figuring out ways to build on it and improve it. We decided to write more high-quality content as Google rewards websites that have relevant content that is written in a knowledgeable manner. The content must be relevant to user queries.
In this instance, we conducted further research on Calgary stucco applications, stucco repair, parging, and other services that ECO-Max provides. We also used an SEO program that has an algorithm that will analyze a website and will make suggestions about what changes would help a website to rank higher. We have used this program in the past and have found it to work very well.
Launching the New Website
After all of our hard work we were ready to launch the new ECO-Max Construction WordPress website. It can take a few weeks for Google’s bots to crawl a website or any changes that have been made to a website. We check on our clients website rankings daily. After a couple of weeks we noticed that ECO-Max Construction was finally beginning to appear in the search results! We were thrilled! This demonstrated that Google preferred a properly built website on a WordPress platform rather than on the web builder platform that the hosting company had created. We decided to conduct a case study to track the progress that ECO-Max Construction was making now that it had a new WordPress website.
Case Study Success: ECO-Max Begins to Rank
As the weeks passed, we saw ECO-Max Construction begin to steadily climb up in the rankings. From August through November 2022, the ECO-Max Construction website went from not ranking at all to then ranking for all of its keywords. It’s gotten up to the 24th spot for “Stucco Repair Calgary” and we hope that it will soon appear on Page 1! We are continuing to write high-quality content for the website to further boost the rankings. It has been wonderful to be able to help a small business become more visible online and to convert those visitors into clients. A website that has been properly built and optimized is your great salesperson! This case study has demonstrated that websites that are built in certain web builders will never gain traction and begin to rank no matter how much SEO work has been done.
The Best in Calgary Driving School Education
For over forty years Derek Brown’s Academy of Driving has provided the best in Calgary driver’s education. Founded in 1970, the academy has grown to become the largest driving school in Calgary. With consistently high reviews and customer satisfaction, this growth is no surprise.
Derek Brown’s focus has always been on educating drivers who know the rules of the road thoroughly. This emphasis on knowledge based driving means that drivers come out of Derek Brown’s courses ready to drive. Educating competent and defensive drivers is what Derek Brown’s does best.
New Online Course
Now Derek Brown’s Calgary Driving School is proud to introduce their online driving course for class 5 licenses in Alberta. This Alberta Motor Transport Association approved class teaches everything contained in our traditional class but in an online format. The only difference is that students can now work at their own pace and from the comfort of their own home. A dedicated driving instructor supports the student during regular business hours. The instructor can answer any student questions or concerns.
The online course is comprised of many different modules, quizzes and tests. There are also video and interactive components for the sake of variety. Each module has a final exam to test the information given in the module Everything comes together in a final exam which requires a passing grade of 80%.
After completing the course, students will be more than ready for their Class 5 test.
Signing up is Easy
Signing up for the online course is easy. First, the student calls the driving school to register for the course. Second, the school emails a registration link to the student. Third, the student follows the link to the registration page and enters their information. Three security questions are required to confirm the student’s identity. Finally, the student prints off the contract and record of registration and submits them to the academy. Then the student is ready for full access to the online course. Click here for more information.
Beware of porn site email scams that pretend to have evidence of you getting off at a porn site. They don’t. Please don’t fall for this scam.
Warning: Don’t read this if you don’t like graphic sexual descriptions.
I have received an porn site email scam over and over again demanding money so that a video of me watching porn will not be released. It makes me giggle because I don’t go to porn sites. But as the owner of a computer repair business, I know a lot of people occasionally go to them. So what? It’s not something to feel ashamed about or pay a fraudulent person a lot of cash for on bitcoin.
This email has all the markings of a blackmail scam email. The content of the email is filled with grammatical errors and says the same thing over and over again. Furthermore, the supposed hacker goes back and forth from trying to be “helpful” and then back to threatening again. If the overall intent of the email is threatening, don’t buy into the idea that the supposed hacker is trying to just help you out.
If this supposed hacker had the video he claims he has, then he would not be sending me email threats over and over again (like he has been) and would show me the video as evidence. Yet, I do not respond and I get this sextortion email over and over again. I know that I have never been on porn sites, so I know such a video doesn’t exist, but maybe you do go on porn sites from time to time. I am not here to judge but to help you avoid falling for silly scam tricks like these.
No one is watching you. If they were they would show proof. They also don’t have access to your email. They are just good at convincing people they do.
You should never exchange money for a porn site scam email such as this. The chance that such a video exists is very small, as is the supposed access the cybercriminal has to all of your emails. If such a video existed, the sextortionist would show it to us. No, this person obviously is trying to trick us and a lot of other people at the same time. Even if just a few people fall for the scam, it makes it profitable for the cybercriminal.
Unfortunately, some people who do visit porn sites will likely fall for this sort of scam. That keeps cybercriminals such as these going. There will always be some, so it is important to stay vigilant.
To avoid porn site email scams and other fraud and phishing scams watch out for:
- Poor use of English grammar
- Repetitive and threatening language
- Writing that tries to sound official
- Emails that look legitimate but ask for information that legitimate companies would already have.
- Emails that ask for a set amount of money to be sent in bitcoin or some other online, anonymous manner.
If you have any doubt, give Ducktoes a shout at 403-219-3031. Or visit our website.
If you have any doubt, give Ducktoes a shout at 403-219-3031. Or visit our website.
These are all red flags to look out for. Many email scams will not be as obvious as the following email.
You have an outstanding payment.
Ducktoes is probably the best computer repair shop in Calgary. The manager who runs it so well is an honest, gregarious, warm-hearted gentleman (with the emphasis on gentle) who also has formidable tech skills.
The other techs are a mixture of electronics artists and hardware/software engineers who can fix even motherboards that have been shorted-out from spills and who can remove viruses without reformatting (my specialty). They are also friendly, kind, and good with people. Best techs bar none.
The SEO team is a hard-working, dedicated, extremely skilled group of web designers and digital marketing experts. I can not believe how hard they work and how good they are at their jobs.
We fix computers quickly and expertly without a long queue, without any queue at all. We charge reasonable prices. We repair problems with motherboards, screens, keyboards, hard drive recovery, software issues, overheating that no one else in the city of Calgary can fix. We are hard working and love our jobs.
Our SEO agency allows many companies to thrive and flourish, by getting them business and traffic they desperately needed before.
And our services come with reasonable prices.
But we are also a charity. I have hired autistic guys who at first couldn’t look people in the eye or carry on a conversation with anyone never mind clients or customers, who after several years of working within the positive, wholesome and inclusive environment of Ducktoes, transform into social, skilled, extremely talented techs that go on to better jobs (they should work for NASA).
Others have recovered from years of hopeless poverty, unemployment, or welfare, addiction issues, and underemployment.
You would never know it. They are now happy and positive employees who run the computer repair shop like a well-oiled machine. They love their work. We make all kinds of people welcome in our shop.
Not all come to Ducktoes as troubled individuals, but all grow. Especially myself. I’ve learned that I don’t have all the answers and learn from other’s strengths and ideas. I’m become more confident and good at sales. I’ve learned to trust employees to give them the freedom they need to work their best. I’ve created an easy going workplace where people have fun while they work.
I give training and second chances galore. The result? My staff is totally wonderful through and through.
I have helped almost everyone financially…I help them buy their cars, groceries or insurance, take care of their parents, give advances, give whatever to whatever crisis they are in.
I have not made much money, so we are really a non-profit, and sometimes I struggle to stay afloat.
But the enrichment I get from watching people find and unfold their true potential and goodness and work ethic….is immeasurable.