Optimizing your website for on-site SEO involves making strategic changes directly to your website’s content, structure, and technical elements to improve its visibility and ranking in search engines. Ducktoes provides on-site SEO as part of our SEO package, but for those who want to learn how to do it themselves here’s a step-by-step guide to help you optimize your website for on-site SEO:

1. Keyword Research and Mapping:

Conduct thorough keyword research to identify relevant and high-impact keywords for your content.

Group keywords by topic and intent to create a keyword map.

2. Optimize Meta Titles and Descriptions:

Include target keywords naturally in meta titles and meta descriptions.

Keep titles under 60 characters and descriptions under 150-160 characters.

Make them compelling and relevant to the page’s content.

3. Create High-Quality Content:

Develop informative, valuable, and well-structured content that addresses user needs.

Include target keywords in a natural and contextually relevant manner.

Utilize headers (H1, H2, H3) to structure content and make it easy to read.

4. Use SEO-Friendly URLs:

Create short, descriptive URLs that include relevant keywords.

Avoid using dynamic URLs with excessive parameters.

5. Optimize Images:

Use descriptive file names for images and include alt text that describes the image’s content.

Compress images to improve page load times.

6. Internal Linking:

Link to relevant internal pages using anchor text that includes keywords.

Internal linking helps distribute authority across your website.

7. Schema Markup:

Implement structured data (schema markup) to provide search engines with more context about your content.

Schema markup can enhance rich snippets in search results.

8. Mobile-Friendly Design:

Ensure your website is responsive and offers a good user experience on mobile devices.

Google considers mobile-friendliness as a ranking factor.

9. Page Speed Optimization:

Optimize images, use browser caching, and minimize server response times to improve page speed.

A fast-loading website improves user experience and SEO.

10. SSL Certificate (HTTPS):

Secure your website with an SSL certificate to ensure data encryption and boost your search ranking.

Google considers HTTPS as a ranking signal.

11. Content Siloing and Categories:

Organize your content into categories or silos based on topics.

This helps search engines understand the structure of your website.

12. URL Canonicalization:

Implement canonical tags to indicate the preferred version of duplicate content or similar pages.

Canonical tags prevent duplicate content issues and consolidate page authority.

13. XML Sitemap:

Create and submit an XML sitemap to Google Search Console.

Sitemaps help search engines discover and index your website’s pages.

14. Robots.txt:

Use the robots.txt file to guide search engine bots on which pages to crawl and which to exclude.

Avoid blocking important content from being indexed.

15. Monitor and Analyze:

Regularly monitor your website’s performance using tools like Google Analytics and Google Search Console.

Analyze user behavior, traffic trends, and keyword rankings.

Ducktoes maintains and improves your onsite SEO. We review and update your website’s content and technical elements to align with best practices and changes in search engine algorithms on a consistent basis. Providing a positive user experience and valuable content is a core part of your on-site optimization efforts. Ducktoes has the experience and expertise to provide proper optimization, a great user experience, and excellent content.

Ducktoes is a locally owned and operated company based in Calgary that provides SEO services to small businesses. We are committed to prompt and friendly service for our SEO clients. To get started, give us a call at 403-483-0105.