The next step in the Ducktoes SEO Calgary steps is setting up your website on Google Analytics. Google Analytics allows you to track and analyze visitor data, user behavior, and other important metrics related to your website’s performance. Here’s a step-by-step guide on how to set up Google Analytics for your website:

1. Sign In to Google Account: If you don’t already have a Google account, create one. Then, visit the Google Analytics website: https://analytics.google.com/.

2. Create a New Google Analytics Account:

Click the “Sign up” button.

Select “Website” as the property type.

Fill in your account name, website name, website URL, industry category, and time zone.

3. Set Up Property and Data Stream:

Choose your data sharing settings.

Select whether you want to enhance your data with Google Ads.

Configure your data retention settings.

Click the “Create” button.

4. Get Tracking Code:

After creating the account, you’ll be provided with a unique tracking code. This code needs to be added to every page of your website to collect data.

5. Add Tracking Code to Your Website:

Copy the tracking code provided by Google Analytics.

Paste the code immediately before the closing `</head>` tag of every page you want to track. This is usually done in the HTML source code of your website.

6. Verify Tracking Code:

After adding the tracking code, you can verify if it’s working correctly using browser extensions like “Google Tag Assistant” or by checking the real-time data in Google Analytics.

7. Explore Google Analytics Dashboard:

After the tracking code is successfully implemented, it might take some time (usually a few hours) for data to start appearing in your Google Analytics account.

Once data starts populating, log in to your Google Analytics account and explore the various reports and features available, such as audience insights, traffic sources, pageviews, goals, and more.

8. Set Up Goals (Optional):

If you have specific actions you want users to take on your website (e.g., completing a contact form, making a purchase), you can set up goals in Google Analytics to track these conversions.

Google Analytics provides a wealth of information about your website’s performance, user behavior, and more. Ducktoes SEO experts have the training and knowledge to get the most of Google Analytics. We regularly monitor the data to gain insights into how users interact with your website and make informed decisions to optimize its performance.

Ducktoes SEO is locally run and operated. We are committed to helping local businesses succeed. Give us a call today at 403-483-0105 to get started on your SEO journey.