Ducktoes SEO Step 7 - Local SEO
Local SEO is the practice of optimizing your website and online presence to attract local customers and improve your visibility in local search results. Here are steps to effectively implement local SEO:
Claim and Optimize Google My Business (GMB):
Create or claim your Google My Business listing.
Provide accurate business information, including name, address, phone number (NAP), website, hours of operation, and categories.
Add high-quality photos, including your logo, interior, exterior, and products/services.
Consistent NAP Across Online Directories:
Ensure your business name, address, and phone number (NAP) are consistent across all online directories, including your website, GMB, Yelp, Yellow Pages, and others.
Local Keyword Research:
Identify local keywords relevant to your business and location.
Use tools like Google Keyword Planner or local SEO tools to find keywords with local intent.
Incorporate local keywords naturally into your website’s content, meta titles, meta descriptions, headers, and URLs.
Create location-specific landing pages if you serve multiple locations.
Create content that addresses local topics, events, and interests.
Showcase community involvement and local partnerships.
Encourage satisfied customers to leave positive reviews on platforms like Google, Yelp, and other relevant review sites.
Respond to reviews, both positive and negative, in a professional and courteous manner.
Build consistent local citations (mentions of your NAP) on reputable local directories, industry-specific websites, and local chamber of commerce websites.
Backlinks from Local Websites:
Seek backlinks from local websites, local news outlets, local blogs, and other businesses in your community.
Engage in local collaborations, sponsorships, or partnerships that can lead to backlinks.
Ensure your website is mobile-friendly for users searching on mobile devices.
Google also considers mobile-friendliness in its ranking algorithm.
Implement schema markup (structured data) on your website to help search engines understand your business details, such as address, phone number, and reviews.
Local Content Marketing:
Create and share content about local events, news, and tips that are relevant to your audience.
Engage with your local community through blog posts, videos, and social media.
Social Media Engagement:
Be active on social media platforms and engage with local followers.
Share local updates, events, and promotions.
Local Listings and Directories:
List your business on relevant local directories, such as chambers of commerce, local business associations, and local event websites.
Use tools like Google Analytics and Google Search Console to monitor your local search performance.
Track traffic, clicks, rankings, and user behavior on your website.
Regular Updates and Maintenance:
Keep your information up-to-date on your website and online profiles.
Continuously engage with your local audience through content, social media, and events.
Ducktoes SEO provides local SEO on an ongoing basis with the required consistency and patience. We create a strong online presence in your local community to attract customers who are actively searching for your products or services in your area.
We are a locally owned and operated SEO firm based in Calgary that values providing friendly and prompt service to our clients. Ducktoes is committed to your success. Get started today by calling 403-483-0105