We’ve just finished designing another new website, this one for our client Clauson’s Cold and Cooler Ltd. Their old website was over 12 years old and quite dated looking. I wanted a new look in keeping with the companies very active and successful business. I wanted to show the company in day-to-day operation. The client asked us to come up with the photos and text. I then had to research cold storage and take photos, which I editted in Photoshop. I made a frosty-looking background also in Photoshop. One photo that I really liked unfortunately had a large shadow on the man’s face. I reduced the shadow in Photoshop using photo-correcting tools. I also found a font that looked “frozen.”
While at their office, I noticed an old newspaper page and article about the business framed and mounted on the wall. I incorporated that into the website by creating the history page. We had to take down the photo and carefully remove it from the frame, then make copies with a scanner that was large enough to scan the whole spread. The results look great. I left the photos at high-resolution which makes them download more slowly but work well visually. They demonstrate all the texture and detail of the old framed newspaper page complete with ads and photos. You can see the original owner as a handsome young entrepreneur. You can see the old trucks they used and the old building.
We also made a mobile responsive web design. That means the website looks good on any screen.
Here is what the design looks like on a smaller screen like a phone or tablet: