Announcing New Website Design

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We’ve just finished designing another new website, this one for our client Clauson’s Cold and Cooler Ltd. Their old website was over 12 years old and quite dated looking. I wanted a new look in keeping with the companies very active and successful business. I wanted to show the company in day-to-day operation. The client asked us to come up with the photos and text. I then had to research cold storage and take photos, which I editted in Photoshop. I made a frosty-looking background also in Photoshop. One photo that I really liked unfortunately had a large shadow on the man’s face. I reduced the shadow in Photoshop using photo-correcting tools. I also found a font that looked “frozen.”

An image of Clauson Cold Storage  a new webdesign by Ducktoes

While at their office, I noticed an old newspaper page and article about the business framed and mounted on the wall. I incorporated that into the website by creating the history page. We had to take down the photo and carefully remove it from the frame, then make copies with a scanner that was large enough to scan the whole spread. The results look great. I left the photos at high-resolution which makes them download more slowly but work well visually. They demonstrate all the texture and detail of the old framed newspaper page complete with ads and photos. You can see the original owner as a handsome young entrepreneur. You can see the old trucks they used and the old building.

We also made a mobile responsive web design. That means the website looks good on any screen.

Here is what the design looks like on a smaller screen like a phone or tablet:

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Where to Learn Web Design Online

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A young woman studies web design at a white desk by a large sunny window.

People often ask me how they can learn web design so they can create their own websites.

While learning web design is not something you can pick up in a couple of hours or even months,  as with almost any skill, you can learn it with much persistence and practice.

Several good websites offer online web design courses.  The advantages of learning from own your sofa on your own time can not be overestimated if you have the self-discipline to follow through and actually do the work and pay attention.

One is Treehouse.  The classes are simple and fun.  They’re easy.  I am signed up for a monthly subscription although I find it hard to make time while running my small business.  That is my excuse for everything, but largely true.  The work needed to keep my business growing, my clients happy, and my employees paid is all-consuming and demanding.  Running you’re own business or learning to be a web designer is not for the feint of heart. It can be done however if you work at it.

Another online course that I’ve used is Lynda’s.  It’s great, if you can manage to be a self-motivated self-starter.  It has great online classes with lots of videos and projects.

My web designer Jody and I take web design classes at SAIT.  Our instructor Dudley Storey is great.  He’s brilliant and passionate about web design and his blog is equally brilliant. Just looking at it you can see what a wonderful web designer and educator he is.  It’s even gorgeous visually. Stunning.  You could use it as an online course.  In places, the blog is bit too advanced for beginners because its audience includes all levels of expertise, but he absolutely knows his stuff.  You would do well to read every word of the blog and try out his examples. I think he’s a bit of a cutting-edge genius and we’re lucky to have him in Calgary and at SAIT.

If you aren’t self-motivated to keep at the online courses, you might try a course at SAIT. Years ago, I got my start in computers and networking there, and I always take courses to keep up with the fast pace of changes in technology.

If learning web design isn’t your thing or you’re not quite up to speed yet, and need a website sooner rather than later,  hire Ducktoes to design it for you.  We can make it in a customized CMS framework so you can make changes yourself while you’re learning.  We’ll make the design eye-catching, clean, and responsive.  It will promote your business 24/7.


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A Super Website for Superyards

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Here’s another new website design, well, actually more newish than new, that I want to show off to you. It’s for our client Superyards.

Superyards is a small, local Calgary lawn care and snow removal company. Besides lawn care and snow removal, they also do litter removal, weed control, and yard maintenance for both both commercial and residential clients. They ARE super: super-friendly, super-hard working, super-enthusiastic and super-happy working outside, cleaning up and maintaining people’s yards and business landscapes. They also are multi-faceted, offering a variety of services. So we wanted a web design that was equally super: friendly, happy, multi-faceted, and clean-looking. We also wanted to maintain their brand and logo in a more trendy, newer generation design that is also mobilely responsive.

We succeeded. Take a look.


The front page shows all their services at a glance and is colorful and clean. Each column is divided into different photos and text that link to each of the different service such as lawn care and snow removal. It is mobilely-responsive design that looks good on any type of computer or device whether it is cell-phone, tablet, netbook, notebook, or desktop. It looks small because I reduced the size of the screen capture to show you the whole page without scrolling.

The below shows how it looks on as a mobilely-responsive screen:

Notice how the design goes thinner and longer but still looks good on a “smaller” screen. If you change the size of the window you can see the changes the responsive web design. That way it looks good on tablets and cell phones as well as large screens.

If you would like Ducktoes to do a website design for you whether or not you live in Calgary, please go here.
Or call 403-219-3031.

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